business cards can be extremely advantageous for bringing
in future sales and referrals to your business. A contact of a
friend or client might be doing something at work that needs a
service or product similar to what you provide, and what better
place for that person to easily access your contact information
than your business card? Using professionally designed business
cards can be one of the most efficient and effective
marketing strategies for you and your business.
Marketing Materials - Your Visual Identity
When competing with other businesses in
the marketplace, your strongest weapon is your visual identity.
The customer’s first impression of your business is based
solely on the visual identity, which means that it is critical to
make that impression unforgettable. All marketing materials are
visual; a business card, a brochure, a flyer, an advertisement,
a media clip or a web site are all visual marketing materials. Each
one should be designed to represent your business to the customer.
But beyond that, all of your marketing items should be viewed together
as part of a larger marketing strategy that provides your business
with a strong, cohesive image or brand. The goal is for the potential
customer or client to immediately recognize your business as the
only possible choice for their particular need, or to bring your
business to mind when they do have the need for your product or
People are visual beings. We are constantly viewing the things
around us, and making judgments based on what we see. We are influenced,
by our interpretation of our visual surroundings. As a business,
it is extremely important that your visual identity be one that
your potential customers find appealing..
Marketing Materials - Combining the Visual Image with the Key
The proper integration of imagery and message in your company's
marketing campaign can reap immense rewards, such as increased
buyer confidence, and increased sales. A business creates and
sustains a powerful image when all the pieces fit together to
form a complete marketing package. Remember,
everything you give a potential customer says something about
you and your business. Your business card, brochure and web site
delivers a message about your business to your current
or potential client. . Imagine how much more powerful that message
would be if it was unified across all of your marketing fronts.
That is the key to a strong visual identity.
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